It’s possible to create an infinite duet. The Duet feature lets users share a split-screen with others or duet with an existing duet video. The fun and lighthearted TikTok vibes are due in part to its features that encourage fun interaction. Related: 3 Reasons TikTok Is Here To Stay TikTok is encouraging interaction among users Influencers have their guard down on TikTok, and it’s allowing their followers to connect with them in a way that’s far more relatable than on Instagram. Scroll through the most popular content on the platform, and you will see that 99 percent of the time, it’s natural and fun. Nobody is trying to get the perfect angle or write the perfect caption on TikTok. As TikTok continues to attract new users and influencers realize that their engagement is more significant when it’s real, we may see that influence on Instagram specifically, through the Stories feature. But, this is what influencers are convinced their followers want to see.